About GeoCuriosity · Est. 2024

Wear the Story of Earth

A small shop making natural-history apparel inspired by the archives of science. Drawn like antique field plates, printed close to you, and fact-checked with unreasonable enthusiasm.

4.8 ★
Average rating, 1,500+ reviews
40,000+
Tees sold and worn
1 : 1
Order = kelp planted in Canada

The Collections

Science communication you can wear

GeoCuriosity started with a simple idea: a t-shirt can communicate science. Every design brings natural history into daily life, told accurately, and in a lot of cases powered by prehistoric humor. The catalog runs 1,600+ products deep.

The Roadmap

From blank cotton to living kelp

Every GeoTee makes the same trip. Here is the whole road, start to finish.

  1. The Blank

    The Blank

    • 100% ring-spun cotton, lightweight and soft.
    • A smooth, tight knit that takes print cleanly.
    • Built to survive the wash cycle for years.
    100% CottonPrint-ReadyLong Lasting
  2. The Design

    The Design

    • Original artwork, designed digitally by our in-house design team.
    • Rotating drops from guest artists who share their work here too.
    • Fact-checked for scientific accuracy.
    • DTG printed: the ink bonds into the fabric for a soft, long-lasting print.
    In-House Design TeamGuest ArtistsFact-CheckedDTG Printed
  3. The Delivery

    The Delivery

    • Printed at the facility closest to you, then shipped the short way.
    • Shorter trips mean lower shipping emissions.
    • Ships in zero-waste, eco-friendly mailers.
    Zero-Waste PackagingUSACanadaUKEuropeAustraliaNew Zealand
  4. The Kelp

    The Kelp

    • The last stop: every order funds kelp seaforestation in the Salish Sea.
    • Hectare for hectare, growing kelp can capture CO₂ faster than a forest on land.
    • Restored kelp can multiply local fish biomass up to 20-fold.
    • Damps waves, easing coastal erosion and storm surge.
    • Needs no land, no freshwater, no fertilizer.
    Fast Carbon UptakeHabitatCoastal Shield

The Shirt

The tee you reach for twice a week

  • Lightweight 100% ring-spun cotton. Soft, breathable, everyday weight.

  • Printed near you. Facilities in Canada, the USA, the UK, Europe, and Australia keep shipping short.

  • Low-impact dyes, printed in certified facilities.

  • Sensory friendly. Soft, light, and low-fuss on the skin, chosen with neurodivergent and other sensory-sensitive wearers in mind.

Where we print

CanadaUSAUKEuropeAustralia

Certifications

U.S. Cotton Trust Protocol®Better CottonOEKO-TEX®WRAP

Cotton sourced through the U.S. Cotton Trust Protocol® and Better Cotton programs. Garments made to OEKO-TEX® and WRAP standards. Every order prints at the facility closest to you, which keeps shipping distances and emissions down.

The GeoTee vs. the average tee

Our Tees

Our Tees 100% Cotton
  • Soft
  • Durable
  • Ethical
  • Sustainable
  • Premium
  • Unisex

Other Tees

Other Tees Mixed Cheap Fabric
  • Rough
  • Flimsy
  • Untracked
  • Wasteful
  • Generic
  • Mass-produced

Our Impact

Every order helps replant kelp

Kelp forests are the rainforests of the sea. Along much of the British Columbia coast, warming water has thinned them into urchin barrens, bare stretches of rock where little else lives.

1 Kelp
Per Order Placed

So every GeoCuriosity order helps replant kelp close to home, in the Salish Sea. The work is funded through GoodAPI, verified by veritree. Our orders support the Sunshine Coast Seaforestation project, seeding giant kelp, bull kelp, and sugar kelp.

Where it happens

The Salish SeaHotham SoundPowell River
  1. Cultured

    Young kelp starts in a dedicated sea-forest hatchery, growing on seeded spools of braided twine.

  2. Out-planted

    The young kelp is planted out on line and gravel on the seafloor.

  3. Growing fast

    Kelp can grow up to about 30 centimetres a day, some of the fastest growth on Earth.

Who depends on kelp forests

HerringWild salmonRockfishSea ottersNorthern abalone (endangered)

Kelp creates shaded, sheltered habitat that boosts biodiversity, supports local fisheries, improves water quality, and softens coastal erosion. Replanting it rebuilds the neighbourhood, not just the trees.

The People Doing the Work

Restoration rooted in these waters

The project is carried out in collaboration with Coastal Kelp and five Indigenous partners across the Salish Sea:

Map of the Salish Sea. Yellow markers show kelp restoration sites at Hotham Sound, Powell River, Prevost Island, and Okisollo Channel. Green markers show the five partner Nations.
Salish Sea partner map Add the map image to display it here.
Kelp restoration sitesPartner Nations

Markers show kelp sites and community offices, not territorial boundaries.

  • shíshálh NationHotham Sound sits within the shíshálh swiya
  • Tla'amin Nationɬaʔamɩn · the Powell River area is Tla'amin territory
  • Squamish NationSḵwx̱wú7mesh Úxwumixw
  • Tsleil-Waututh Nationsəlilwətaɬ
  • Métis Nation British Columbia

We fund this work and tell people about it. The restoration itself belongs to the crews and communities doing it.

GeoCuriosity's founder, Joshua, does research on British Columbia's kelp forests. Of all the causes a shirt could support, this one is personal.

The Reviews

4.8 average from 1,500+ reviews

Loved by 40,000+ curious humans

Real reviews from real wearers, right below.

Customer Reviews

Overall rating: 4.8 / 5 from 1984 reviews.

This is one of those shirts that creates a lot of quizzical looks. If someone gets it, you have found a friend.

Dinosaurs Are Back T-Shirt

This T-shirt goes quite well for this evolutionary biologist - in addition to the fact that as of my most recent birthday, I too am a fossil!

Minimal Trilobite Pill T-Shirt

Always the same high quality, and the design perfectly matches my state of mind—it’s a huge hit!

Disappointed Duck T-Shirt

It is the smallest LARGE I have ever seen. Yup, I checked, the tag says L. I also don't like the fabric it's made from. I will never wear this, and want to return it.

Triceratops Tricycle Premium Hoodie

Store owner replied: We’re truly sorry for the disappointment, and we want to make this right with you. We’ve replied to your email with a solution and hope to provide a better experience for you.

I reached out to the company to exchange the t shirts because they were all too large. I was not given any instructions on how to return the shirts. I kept getting e mails about how sorry you felt and that I should measure the shirts. THEY WERE TOO BIG. Very unhelpful. Your company ruined a birthday gift and wasted over one hundred dollars of my money. I will not be ordering again and I will be spreading the word that your company is fraudulant

Rainbow Tanky Anky T-Shirt

Store owner replied: We sincerely apologize for your experience and understand your frustration; we truly want to make this right with you, so please allow us the opportunity to resolve this.

Wore it today & people loved the clippy picker-uppers. I really like the actual artwork on the dinosaur & the quality of the T-shirt is A one.

T.rex Arms Are Unstoppable T-Shirt

great, even though a sewing on the collar broke at the second laundry

Midnight Mirror Stag T-Shirt

The shirt took a while to get here, but it is a very nice shirt, soft and comfortable and it fits true to size. I will be ordering more.

Deep Anglerfish Light T-Shirt

The design is a great way to show the incredible longevity of the dinosaurs!

Deep Time Stegosaurus T-Shirt

Customer photo review of Deinonychus Swift Raptor T-Shirt

This M size T-shirt came with L width (54-55 cm) and S lenght (72 cm), which does not fit my son's size. The delivery itself took about a month....instead of 9 business days. Not satisfied at all. The T-shirt itself looks good, design is fantastic, quality seems to be fine...but now I am not sure if I want to re-order as who can tell what size will arrive?

Deinonychus Swift Raptor T-Shirt

Store owner replied: We’re so sorry for the sizing issue and the long delivery time, please message us, and we’ll be happy to arrange a replacement and make this right for you.