About Us – GEOCURIOSITY Skip to content

🌱Orders Support Kelp Restoration

About GeoCuriosity · Est. 2024

Wear the Story of Earth

A small shop making natural-history apparel inspired by the archives of science. Drawn like antique field plates, printed close to you, and fact-checked with unreasonable enthusiasm.

4.8 ★
Average rating, 1,500+ reviews
40,000+
Tees sold and worn
1 : 1
Order = kelp planted in Canada

The Collections

Science communication you can wear

GeoCuriosity started with a simple idea: a t-shirt can communicate science. Every design brings natural history into daily life, told accurately, and in a lot of cases powered by prehistoric humor. The catalog runs 1,600+ products deep.

The Roadmap

From blank cotton to living kelp

Every GeoTee makes the same trip. Here is the whole road, start to finish.

  1. The Blank

    The Blank

    • 100% ring-spun cotton, lightweight and soft.
    • A smooth, tight knit that takes print cleanly.
    • Built to survive the wash cycle for years.
    100% CottonPrint-ReadyLong Lasting
  2. The Design

    The Design

    • Original artwork, designed digitally by our in-house design team.
    • Rotating drops from guest artists who share their work here too.
    • Fact-checked for scientific accuracy.
    • DTG printed: the ink bonds into the fabric for a soft, long-lasting print.
    In-House Design TeamGuest ArtistsFact-CheckedDTG Printed
  3. The Delivery

    The Delivery

    • Printed at the facility closest to you, then shipped the short way.
    • Shorter trips mean lower shipping emissions.
    • Ships in zero-waste, eco-friendly mailers.
    Zero-Waste PackagingUSACanadaUKEuropeAustraliaNew Zealand
  4. The Kelp

    The Kelp

    • The last stop: every order funds kelp seaforestation in the Salish Sea.
    • Hectare for hectare, growing kelp can capture CO₂ faster than a forest on land.
    • Restored kelp can multiply local fish biomass up to 20-fold.
    • Damps waves, easing coastal erosion and storm surge.
    • Needs no land, no freshwater, no fertilizer.
    Fast Carbon UptakeHabitatCoastal Shield

The Shirt

The tee you reach for twice a week

  • Lightweight 100% ring-spun cotton. Soft, breathable, everyday weight.

  • Printed near you. Facilities in Canada, the USA, the UK, Europe, and Australia keep shipping short.

  • Low-impact dyes, printed in certified facilities.

  • Sensory friendly. Soft, light, and low-fuss on the skin, chosen with neurodivergent and other sensory-sensitive wearers in mind.

Where we print

CanadaUSAUKEuropeAustralia

Certifications

U.S. Cotton Trust Protocol®Better CottonOEKO-TEX®WRAP

Cotton sourced through the U.S. Cotton Trust Protocol® and Better Cotton programs. Garments made to OEKO-TEX® and WRAP standards. Every order prints at the facility closest to you, which keeps shipping distances and emissions down.

The GeoTee vs. the average tee

Our Tees

Our Tees 100% Cotton
  • Soft
  • Durable
  • Ethical
  • Sustainable
  • Premium
  • Unisex

Other Tees

Other Tees Mixed Cheap Fabric
  • Rough
  • Flimsy
  • Untracked
  • Wasteful
  • Generic
  • Mass-produced

Our Impact

Every order helps replant kelp

Kelp forests are the rainforests of the sea. Along much of the British Columbia coast, warming water has thinned them into urchin barrens, bare stretches of rock where little else lives.

1 Kelp
Per Order Placed

So every GeoCuriosity order helps replant kelp close to home, in the Salish Sea. The work is funded through GoodAPI, verified by veritree. Our orders support the Sunshine Coast Seaforestation project, seeding giant kelp, bull kelp, and sugar kelp.

Where it happens

The Salish SeaHotham SoundPowell River
  1. Cultured

    Young kelp starts in a dedicated sea-forest hatchery, growing on seeded spools of braided twine.

  2. Out-planted

    The young kelp is planted out on line and gravel on the seafloor.

  3. Growing fast

    Kelp can grow up to about 30 centimetres a day, some of the fastest growth on Earth.

Who depends on kelp forests

HerringWild salmonRockfishSea ottersNorthern abalone (endangered)

Kelp creates shaded, sheltered habitat that boosts biodiversity, supports local fisheries, improves water quality, and softens coastal erosion. Replanting it rebuilds the neighbourhood, not just the trees.

The People Doing the Work

Restoration rooted in these waters

The project is carried out in collaboration with Coastal Kelp and five Indigenous partners across the Salish Sea:

Map of the Salish Sea. Yellow markers show kelp restoration sites at Hotham Sound, Powell River, Prevost Island, and Okisollo Channel. Green markers show the five partner Nations.
Salish Sea partner map Add the map image to display it here.
Kelp restoration sitesPartner Nations

Markers show kelp sites and community offices, not territorial boundaries.

  • shíshálh NationHotham Sound sits within the shíshálh swiya
  • Tla'amin Nationɬaʔamɩn · the Powell River area is Tla'amin territory
  • Squamish NationSḵwx̱wú7mesh Úxwumixw
  • Tsleil-Waututh Nationsəlilwətaɬ
  • Métis Nation British Columbia

We fund this work and tell people about it. The restoration itself belongs to the crews and communities doing it.

GeoCuriosity's founder, Joshua, does research on British Columbia's kelp forests. Of all the causes a shirt could support, this one is personal.

The Reviews

4.8 average from 1,500+ reviews

Loved by 40,000+ curious humans

Real reviews from real wearers, right below.

Customer Reviews

Overall rating: 4.8 / 5 from 1817 reviews.

Beautiful blue background, nice fabric, crisp printing. I wish there was a shorter version for women.

Jungle Roaming Deinonychus T-Shirt

Customer photo review of Vintage Floral Longneck T-shirt

Super happy with the shirt itself, great quality and a good size for me (I'm 6,3" so got a 2xl which is loose but comfy). The print is lovely quality too. Huge shout out to Mary at Geocuriosity, my original shirt was lost in the post by the courier. So they sent me another one and it arrived in 2 days. Could not be happier with the support. Will be buying again from these people!

Vintage Floral Longneck T-shirt

The t-shirt I ordered looks as promised, the quality seems to be good. I only wish it could be washed in warmer temperature than 30C.

Oh No! The Economy! T-shirt

Everything was good! Amazing product and fast shipping! Will be back soon!

Late Cretaceous Bonk T-Shirt

I love the design. That is the true reason why there are no more Dodos.

Dodo UFO Abduction T-Shirt

Poor quality of manufacturing

Oh No! The Economy! T-shirt

Store owner replied: We’re sorry to hear about the poor manufacturing quality, but we’d love to make this right. Please send us a photo of the item you received showing the issue, and we’ll be happy to look into it for you.

Customer photo review of Carboniferous Landscape Graphic T-Shirt

I have been collecting the landscape art t-shirts of different geological periods, and this is a very beautiful one. I hope that there will be more of these both one terrestrial and one aquatic for each period.

Carboniferous Landscape Graphic T-Shirt

I purchased this for Halloween season. Sometimes October can be hot in my part fo Florida, so a t-shirt is a good option, and a white background is good for night wear in warm conditions.

Halloween Party 66 MYA T-Shirt

It arrived the day after I left for vacation so I didn't get the package until I got home. It's exactly what I was looking for.

Animals of Cambrian T-Shirt

I love these scenes of prehistoric environments. They're so beautifully done! I loved this one of the Jurassic because it did NOT have a Tyrannosaurus Rex on it. Beautiful AND accurate! It's very comfortable, too.

Jurassic Environment Graphic T-Shirt

The image was off center a little to my left. It's not terrible but it's kinda noticeable. I can't use the $10 next purchase as I won't be making one.

Mosasaur Cybermoon Wave T-Shirt

Store owner replied: I’m sorry the image was slightly off-center, but we’ll be happy to make this right. Please send us a photo of the shirt showing the issue, and we’ll look into the best solution for you.

I love the print! And the joke in it. I got the white shirt and it's a little see through. The t shirt fabric is a little thin for the white shirt to be completely opaque.

Oh No! The Economy! T-shirt