Wear the Story of Earth
GeoCuriosity was founded in 2024 by Joshua C.K., whose love for geography and nature led to a vision of stylish, educational apparel. Each shirt is designed to inspire a deeper connection to the world around us and spark conversations about the planet’s natural and historical treasures.
Every piece in our collection tells a story—whether it's the intricate details of a dinosaur from the prehistoric era, the vast expanse of space, or breathtaking landscapes from around the world. Our goal is to make fashion that not only looks good but also educates and inspires.
Giving Back to Nature
One Tee, One Tree
One Shirt, One Tree
At GeoCuriosity, every shirt purchased plants a tree to help restore natural habitats and combat climate change.
Restoring Vital Ecosystems
Through our partnership with GoodAPI, we support reforestation projects around the world—like rebuilding mangrove forests in Kenya to protect coastlines and empower local communities. Next up: projects in the USA!
Supporting Sustainable Growth
By revitalizing these ecosystems, we help create sustainable income streams, strengthen natural defenses, and promote economic growth—all while fighting climate change.
Your curiosity helps the Earth thrive—one shirt at a time.
Sustainability Made, Thoughtfully Designed
Our Commitment to Sustainability
We believe that fashion should honor the planet. That’s why our apparel is crafted with high-quality, sustainable materials and produced using methods that reduce waste and minimize environmental impact. From eco-friendly dyes to durable fabrics, we ensure that our products are built to last while being gentle on the Earth.
GeoCuriosity and the UN Sustainable Development Goals
At GeoCuriosity, our mission goes beyond storytelling through fashion—we are dedicated to making a positive impact on the planet. Every shirt purchased plants a tree, helping restore ecosystems and support local communities. Our efforts align with key UN Sustainable Development Goals (SDGs) to build a sustainable future:
Sustainable Development Goal 17
Partnerships for the Goals
Our collaboration with GoodAPI exemplifies how partnerships can drive sustainable solutions. By working together, we maximize our positive impact on both people and the planet.
Sustainable Development Goal 15
Life on Land
We support the restoration of natural habitats by planting trees around the world, like mangrove restoration in Kenya. These efforts help combat climate change, support biodiversity, and strengthen ecosystems vital to wildlife and communities.
Sustainable Development Goal 14
Life Below Water
By protecting and restoring coastal ecosystems such as mangrove forests, we help maintain healthy marine environments. Mangroves act as natural barriers, prevent coastal erosion, and create habitats for marine life—contributing to sustainable oceans and thriving coastal communities.
Sustainable Development Goal 13
Climate Action
By planting a tree for every shirt sold, we actively combat climate change by capturing carbon and restoring damaged ecosystems. Reforestation plays a critical role in reducing the impact of global warming.
Sustainable Development Goal 12
Responsible Consumption and Production
We support reducing environmental impact by promoting responsible production practices. Our reforestation efforts help offset carbon emissions while our commitment to sustainability informs every aspect of our brand.
Sustainable Development Goal 8
Decent Work and Economic Growth
By partnering with Veritree, we create jobs for local communities involved in reforestation projects. These opportunities empower individuals through sustainable income while fostering environmental stewardship.